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our history

Kids In Sports was founded in 1999 in New York City by Michael Strutt and Kenneth Colon. Their passion for sports and coaching led them to design an educational sports franchise to teach children ages 12 months to 12 years the fundamentals of sports in a safe, fun, friendly, and supportive environment. Through learning the basic rules and skills of sports, children also learn sportsmanship, teamwork, respect, and communication – the essential building blocks for young athletes.

Mike and Kenny know sports first-hand, having competed in collegiate sports and earning degrees in physical education and exercise physiology. Both have extensive experience teaching physical education and working as personal trainers and coaches. When they realized developing proper skills in younger children leads to a much greater chance for long-term success, they brought their expertise to Kids In Sports. Today, the children’s franchise is a thriving business operating out of a storefront location on New York’s Upper East Side, along with several satellite locations.


what is Kids In Sports?

Developed by educators, Kids In Sports is a proprietary sports curriculum teaching multi-sports classes, rather than just one specific sport.

With a 1 to 5 coach to kid ratio, instructors are able to introduce children to a range of team based sports that are age appropriate and help build necessary developmental skills for every age level.

our vision

Mike and Kenny have expanded their New York franchise and developed a model for this thriving business. Our goal is to team up with qualified individuals who share the passion and energy it takes to operate a kids franchise. Mike, Kenny, and our team are providing incredible support for all of our franchise owners. Kids In Sports is positioned to be a leader in children’s educational sports franchises and we look forward to expanding this successful brand.